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This study looks at the use of LinkedIn in the United Arab Emirates. In–depth interviews with representatives of five organisations and five recruitment companies based in the UAE were conducted to evaluate the use of LinkedIn as a recruitment tool. The study showed that LinkedIn is a cost effective recruitment tool. It is efficient when looking for candidates at the senior level or for those with specialized and unique skills.
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Recruitment agencies also see it as a competitor. The study concluded that to use LinkedIn effectively organisations should have a clear social media strategy. UAE In 2012, the number of individuals who visited social media sites at least once daily increased by 19.2% from 2011, it was predicted to increase to 63.2% in 2013 and 70.7% in 2014.
One ou t of every four people in the world wi ll use a social network in 2014 (Carvill &Taylor, 2013). A pan Arab research by the Mohammed Bin Rashid School of Government states that Facebook has the highest number of users with 91%, followed by Google+ with 69%, YouTube with 60%, Twitter with 57%, LinkedIn with 36% and Instagram with 22% users (MBRSG, 2014). The Arab Media Outlook (2011-2015) found that over 65% of the population in the UAE has a smartphone and about 78% own a laptop.
Facebook Arabic and Facebook English are the most visited social networking sites, followed by Google+ and Twitter in English and Arabic. LinkedIn, however, is visited less f requently.
The reason can be that LinkedIn is available in twenty-three languages but not in Arabic. (Bin Fahad et al. The role of human resource management is to plan, develop, and regulate policies to effectively utilise human resources and maximise individual development.

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The major functional areas in human resource management can be listed as: planning, staffing, employee development and employee maintenance; the core function is staffing and employee development (Sandhu, 2012). Staffing, involves recruitment and selection of the human resources for the organisation.
Human resources planning and recruiting come before the actual s election of people to fill the vacancies available. For the purpose of this research, we will focus on recruitment which is a vital function and a competitive strength. The objective of the recruitment process is to hire quality employees to help the organisation achieve its goals. Recruitment creates a pool of prospective employees for the organisation ready to select the right candidate for the right job. As defined by Edwin B. Flippo (1984), “Recruitment is a process of searching for prospective employees and stimulating them to apply for jobs in an organisation”.
Passive and active candidates are common terms in recruitment. Active candidates are candidates who are actively looking for a new opportunity, whether they are employed or not. The best way to approach this category is through job postings with matching keywords. Recruiters may receive a large number of applications by unqualified candidates.
This is why LinkedIn offers sourcing solutions; LinkedIn Talent Solutions. Passive Candidates are those who are employed and not looking for a new job. This category forms about 75% of the workforce. The best way to find this category of candidates is through proactive sourcing (Boolean searches, social media, etc). Also, referrals can be an effective tool to approach them (Picard, 2013). ” That the internet is definitely a popular place for e- recruitment as there are more than 40 million resume’s floating online (Bolles, 2016.p.104).

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The advantages of this type of recruitment are the l ow cost, dispensing off intermediaries, shorter turnaround time and the 24/7 access to millions of online resumes. On the other side, the disadvantages of e-recruitment are the time consuming process of screening and checking millions of resumes, the fact that not everyone is online, and the lack of face-to-face interaction (Deillon, 2014).
A study titled, “. ” conducted by Silke Wesselink (2012) discusses the impact of social networking on recruitment in comparison with the traditional recruitment in the light of related studies.
The study concludes that traditional face to face recruitment is better and has greater influence on potential candidates (Wesselink, 2012). H owever, in line with media richness theory that states that communications via more natural/ rich media channels have greater impact than communication sent via less natural/ less rich media channels Kaplan and Haenlein (2010) assert that e- recruitment sites are media rich. ‘Internet Recruiting Power: Opportunities and Effectiveness’ by Pim e t al (2001) f ound that e-recruitment saves time and increases the chances of hiring the right candidate.